2024 Fire is Everyone’s Fight® Prevention Recognition Awards
About the awards
The U.S. Fire Administration (USFA) is proud to announce the Fire Is Everyone’s Fight (FIEF) Prevention Recognition Awards winners. These awards celebrate significant contributions toward fire safety in higher education, recognizing achievements in innovation, community impact and collaborative efforts.
In 2024, USFA partnered with universities to develop FIEF campaigns in a variety of locations across the nation. In collaboration with local and campus fire departments, professors used a lesson plan provided by USFA or used their own semester-long course to grow student’s practical experience in marketing with USFA as their real-world client.
Award winners
Students conducted formative research, identified fire risks and prevention needs in their respective on- and off-campus communities, and delivered formal marketing campaign recommendations.
FIEF Higher Education Distinguished Partnership Award
Professor Kuande "Kuan" Lamonte HallSyracuse University
Syracuse, New York
Partnered with public relations Professor Kuande "Kuan" Lamonte Hall to implement the "PR Writing for Social Media and Content Optimization" course, focusing on targeted fire safety messaging through modern digital platforms.
Syracuse Fire Department
Syracuse, New York
Engaged with Syracuse University to integrate fire safety education within the campus community.
Ad campaigns
Students at Syracuse University developed ad campaigns with the following goals:
- Reach Generation Z audiences (ages 18-24) in the Northeast region who lack fire safety knowledge to drive them to USFA website, social media and resources.
- Promote positive and accessible conversations around modern fire safety and prevention in target audience to prevent, mitigate and prepare for fire hazards.
- Increase knowledge of fire safety resources and trainings in target audience to decrease fire fatalities, emergencies and disasters.
Examples of their work are provided here:
Community Impact Award
Principal Lecturer Peter MasucciUniversity of New Hampshire
Durham, New Hampshire
Worked with Principal Lecturer in Marketing Peter Masucci at the Peter T. Paul College of Business and Economics to weave fire safety strategies into the "Marketing Workshop" capstone course, encouraging strategic communication and proactive fire risk management among students.
University of New Hampshire studentsDurham Fire Department
Durham, New Hampshire
Collaborated with the University of New Hampshire to regularly engage with the students to provide them with insight on common causes of fire, fire safety and fire prevention.
Innovation in Fire Safety Award
George Fox University students with TVFR Fire Marshal Tara Richey and Community RISK Reduction (CRR) manager Kim Haughn.
Tualatin Valley Fire and Rescue
Newberg, Oregon
Organized and held a Fire Safety Fair, committing to the education of fire safety within the community.
Fire Safety Engagement Award
Professor Rob StaggenborgGeorge Fox University
Newberg, Oregon
Partnered with Public Relations Professor Rob Staggenborg to integrate fire safety into the "Strategic Public Relations Planning" course, equipping students to create impactful fire safety campaigns amid frequent wildfires in the region.
Student at Fort Lewis College learning about social media marketing for the USFA Fire Is Everyone’s Fight campaign.
Fort Lewis College
Durango, Colorado
Collaborated with Marketing Professor Cristian Sepulveda on the "Social Media Marketing” course, focused on fire safety amidst the high fire risk due to surrounding forests. The initiative emphasizes practical skills in digital communication tailored to fire safety.
Durango Fire Department
Durango, Colorado
Supported the partnership with Fort Lewis College, bringing professional insights into fire risk management to the academic setting and enhancing the community’s preparedness.